Cape Town - FlySafair's newly appointed Vice President: Marketing Kirby Gordon, has once again confirmed the airline's commitment to delivering truly low-cost fares to the South African public.
“FlySafair has brought a travel
product to market that I truly believe will change the game,” says newly
appointed Vice President: Marketing, Kirby Gordon. “The excellent fare
structure, combined with Safair’s 50 years of aviation expertise has already
made waves in the market.”
“South Africans have seen low cost carriers come and
go, but FlySafair will stick to its guns on the low cost approach — a great
fare will always be the base. But we’re not naïve to the fact that a low fare
alone won’t always win passengers over. We also need to build an experience and
a suite of offerings that really add value to our customers’ lives.”
Gordon’s role is to be the
custodian of the FlySafair brand, including promotion of the airline’s services, customer acquisition and retention,
and looking after the airline’s reputation as a South African domestic carrier and
an employer. He adds that one of the most exciting aspects of this new position
is the opportunity to build a brand new business.
has taken the decision to be consistently
open, honest and transparent with its customers, even though this is not a
formula the flying public is particularly familiar with. When the airline
has experienced inevitable delays, it has “owned up” to them on social media
and other communication channels. Gordon says that although some may interpret
this as a reflection of poor service, in fact FlySafair holds the best time
performance of all of South Africa’s low cost airlines at the moment.
on the changing nature of the air transport industry in South Africa, he
observes that each
player has a different role and faces different challenges.
I do see, however, is that South Africa has a very interesting domestic travel
customer,” he concludes. “Someone with a keen sense of adventure, who wants to
see this country from coast to coast and expects to be able to do so with ease
and without crippling fares. That’s where the future is pointing. We need to be
able to offer true freedom of movement for people to travel for personal or
For further information visit www.flysafair.co.za.