Cape Town - FlySafair
, the newest low cost airline in South African, has carried their 250 000th passenger on Thursday, 12 March - only five months after the inception of the airline's services in SA in mid-October last year.
See: Domestic airlines: Who is the cheapest of them all?
The quarter millionth passenger, Jessica Joubert, flew from Cape Town to Johannesburg on the 12 March 2015.
Kirby Gordon, FlySafair's Vice President of Marketing, said in a statement that the, "healthy month-on-month growth in passenger numbers is a clear indication that South African flyers are seeing great benefit in the service that [Flysafair] offer". He says that the airline's "aim is to keep our fares low, allow people to only pay for what they need, make travel as easy as possible, and of course, get there on time”.
Gordon says the continued success of the airline will be primarily based on maintaining these low fares, while setting new standards in customer experience excellence.
He believes that "the entry of FlySafair into the South Africa low cost carrier market has undoubtedly stirred up some competition and other airlines have suddenly come to market with far more reasonable fares than ever before".
"It's curious," says Gordon, "because the stance previously had been that there was little margin in airfares with the drop in the oil price being offset against a weakening rand, yet despite this we've seen some of our competitors slash their fares by more than 50% on certain routes".
See: Mango cuts airfares as fuel price drops
The FlySafair business model has also created something of a shake-up behind the scenes, with the implementation of a 25 minute aircraft turnaround, which is an essential factor in keeping operating costs low.
This policy is clearly working for the carrier as Airports Company of South Africa’s (ACSA) on time performance figures show that FlySafair again beat all other low cost competitors with an impressive 96.80% for the month of February.