Cape Town - United Airlines has their backs against the wall following a bloody dispute in which a passenger was thrown off an overbooked flight in the US over the weekend.
WATCH: Outrage after United Airlines drags doctor off overbooked flight
The incident caused global outrage, with the internet reacting in typical Twitter-rage, mocking the airline in creating #NewUnitedAirlinesMottos which described the violent ways in which passengers on the airline are treated.
SEE: #NewUnitedAirlinesMottos: United taken to task for latest passenger debacle
Now, the best airline in the world, Emirates, has jumped on the roasting bandwagon, grilling United Airlines' CEO for saying they are not a real airline.
In March 2017, United Airlines CEO and President Oscar Munoz was quoted saying 'Those [Gulf] airlines aren't airlines'...
Shortly after, Gulf carrier Emirates was named the Best Airline in the World for 2017 by TripAdvisor, the largest global travel site.
SEE: Emirates named Best Airline in new Tripadvisor aviation awards
Emirates also won Best Economy Class, and Best First Class airline in the 2017 awards. Ouch...
But if that's not enough to make the United Airlines CEO realise his little faux pas, Emirates recently released a short but punchy little ad calling out Munoz for his comment, and then also urging passengers to opt for the 'friendly skies', rather... a tongue-in-cheek reference to the bloody United Airlines disaster of the week past.
Check out the ad here -
Other Middle-Eastern Airlines have jumped on the bandwagon too. Royal Jordanian tweeted a no-smoking picture saying "drags on our flights are strictly prohibited by passengers and crew."
Qatar Airways is getting in on the gag too. An update Wednesday for its iPhone app says it "doesn't support drag and drop. We take care of customers as we unite them with their destinations."
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