Cape Town- As Cape Town is becoming a recognised Halaal tourism destination, Wesgro, Cape Town and the Western Cape's official tourism and investment promotion agency have partnered with dnata World Travel to promote the Cape throughout the Gulf Cooperation Council (GCC) states.
From next year, Dnata will now conduct marketing and sales activities and action on behalf of the Cape in Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates (UAE).
“Through our Project Khulisa growth strategy, we are seeking to boost tourism to the Western Cape, and we have identified the Gulf Co-operation Council states as important target markets,” says Wesgro.
SEE: Cape Town positioned to become 'global leader' in Halaal tourism
The 2014-2015 State of the Global Islamic Economy reports that approximately 117 million Muslim tourists travelled during 2015 and the number is expected to grow to 168 million in the next three years.
This number has increased over the years and the UAE had the highest number of arrivals in the Western Cape. The recent report states that the global Muslim Tourism Market is already worth an estimated $151 billion (approx. R1 962 billion).
Wesgro believes that their partnership with dnata World Travel will play an important role in their Project Khulisa plan to promote their destination actively in the GGC sates to secure more of the business.
“With all this momentum, we look forward to working with dnata World Travel to make the Cape a more enticing Halaal tourism destination.’’
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